Customers regularly ask how a seven seater Chesterfield L-shape can leave our workshop at R4,800 when something comparable in a mall is priced far higher. It is a fair question, and the answer has nothing to do with cutting corners on the frame.
Retail carries costs we do not
A furniture store pays rent on floor space in a shopping centre, staffs it through trading hours, holds stock that may sit for months, and pays commission on each sale. All of that is real money and all of it sits inside the price on the tag. Our overhead is a workshop, materials and the people who build the furniture.
Stock costs money before it sells
Retailers must guess what will sell and buy it in advance. Every unsold couch on a floor is capital doing nothing, and that risk gets priced into everything else. We build to order, so we cut fabric for a piece that already has a name attached to it.
The middle layer disappears
Plenty of retail furniture is manufactured by a third party, sold to a distributor, then sold again to the store. Each hand-off adds a margin. When you buy from the workshop, there is one price and one margin, and it is ours.
Where we do not save money
Timber, foam and fabric are not where we economise. Kiln-dried frames, high-density seat foam and proper suspension cost what they cost, and they are the difference between a couch that lasts and one that sags in a year. The saving is structural, not material.
What this means for you
It means you can put a genuinely well-built suite in your lounge for the price of a mid-range imported one. Send us a message, tell us the room and the fabric, and we will show you the numbers before you commit to anything.
Send us the room measurements and a photograph. We would rather talk you out of the wrong couch than deliver it.